By Pt. Narendra Sharma
Navratri, Kanakadhara Stotram and Dussehra remedies

Ashwin month holds special spiritual importance for traders, entrepreneurs and people planning to begin a new activity. Sharadiya Navratri arrives during this month and remembers Shakti, discipline and victory. It is followed by Vijayadashami, which is regarded in many traditions as a self auspicious or Abhuj Muhurta.
Business growth remedies during Ashwin should not remain limited to the desire for wealth. Stable success requires a balance of Lakshmi, Saraswati, Ganesha, Durga and dharma. Wealth should arrive through a proper path. Customers should increase without trust being broken. Profit should grow without suppressing the rights of workers and associates. This is the true meaning of business prosperity.
Recitation of the Kanakadhara Stotram, installation of a Business Growth Yantra, lamp worship during Navratri, account book worship on Vijayadashami and donation to the needy are practices that may be followed with faith and practical discipline.
The date for worship or beginning a business should be checked through the local Panchanga. Vijayadashami is traditionally considered an auspicious and self established tithi but one time is not equally suitable for every business, location or birth chart.
| Occasion | Business feeling | Suggested action |
|---|---|---|
| Sharadiya Navratri | Strength and discipline | Clean the office, lamp worship and mantra japa |
| Friday during Navratri | Lakshmi and beauty | Kanakadhara Stotram, Lakshmi worship and donation |
| Ashtami or Navami | Energy and protection | Durga worship, honouring workers and food donation |
| Vijayadashami | Victory and new beginnings | Account book worship and new business planning |
| Vijay Muhurta on Dashami | Success and courage | Begin an important agreement or activity |
| Sharad Purnima | Lunar peace and prosperity | Lakshmi worship, cleaning and financial review |
• Confirm the tithi and time through the local Panchanga
• Choose the Muhurta according to the nature of the business
• Complete consent and documents for every partner
• Check debt, tax, licence and legal requirements
• Do not depend only on a yantra or mantra
• Understand the business plan, capital and market conditions
• Treat workers and customers fairly
Ashwin Shukla Dashami is known as Vijayadashami or Dussehra. It is connected with the victory of Shri Rama over Ravana and the restoration of dharma. For this reason traditions include beginning new activities, worshipping weapons, purchasing tools and taking business resolves on this day.
Abhuj Muhurta does not mean that every major decision should be taken without thought. It means that the tithi is generally auspicious and many activities may not require a highly specific Muhurta. Even so large industries, partnerships, land purchases, major investments and legal agreements should preferably be considered through personal and local Muhurta.
The business message of Vijayadashami is that victory does not come only through outer expansion. It also requires a clear purpose, correct strategy, disciplined resources and ethical conduct.
The Kanakadhara Stotram is a hymn in praise of Goddess Lakshmi. Its composition is traditionally associated with Adi Shankaracharya. The feeling of Kanakadhara is connected with a golden stream or a compassionate shower of prosperity.
According to a popular story Adi Shankaracharya asked for alms at the home of a very poor woman. She had very little to offer but gave one gooseberry with devotion. Moved by her selfless feeling Shankaracharya praised Goddess Lakshmi. The tradition describes a shower of golden gooseberries through the grace of the Devi.
The deeper message of this story is not sudden wealth alone. It contains the feelings of dana, compassion, devotion and purity of wealth. A trader who recites the Kanakadhara Stotram should also resolve that income will be earned fairly and used for the welfare of family, workers and society.
Bathe in the morning and wear clean clothes
Place an image of Lakshmi in a clean area of the worship space or office
Light a ghee lamp
Offer lotus, rose or any available clean flower
Offer water, Akshata, Kumkum and Naivedya
Remember Ganesha and Lord Vishnu
Recite the Kanakadhara Stotram clearly
Resolve to maintain honesty and service in business
Donate food or a useful item to someone in need
Distribute Prasada among family members or workers
If the complete Stotram cannot be recited the Lakshmi mantra may be chanted.
Om Shreem Mahalakshmyai Namah
This means salutations to Goddess Mahalakshmi. Mantra japa focuses the mind and supports a balanced view toward wealth.
It is not appropriate to treat the Kanakadhara Stotram as a guarantee of immediate profit. The Stotram may bring faith, patience and positive discipline to the mind. Through regular recitation a person may begin to observe expenses, conduct and business decisions more carefully.
The following factors are also necessary for business growth.
• Quality of the product or service
• Understanding the real needs of customers
• Timely supply
• Clear accounting
• Correct pricing
• Respect for workers
• Tax and legal compliance
• Changes in planning according to the market
The Stotram can provide spiritual support. Hard work and management remain necessary for business success.
A Yantra is regarded as a geometric symbol of a deity or Shakti principle. A Business Growth Yantra is connected with Lakshmi, Ganesha, Budha, Guru and sometimes Kubera Tattva. Its purpose is to focus the mind, make the worship area sacred and establish a resolve for prosperity in business.
Different traditions use different designs, numbers, seed mantras and installation methods for a Business Growth Yantra. It is not proper to install any picture by calling it a Business Growth Yantra. Its authenticity, tradition and method of use should be understood.
Choose an auspicious day in the bright fortnight or Vijayadashami
Clean the office or shop
Place the Yantra on a clean red or yellow cloth
Purify it symbolically with Ganga water or clean water
Remember Ganesha, Lakshmi and the chosen deity
Light a lamp and incense
Offer Kumkum, Akshata and flowers
Resolve to follow a business plan and good conduct
Chant a simple Lakshmi mantra
Keep the Yantra in a safe and clean place
The Yantra may be kept in a safe or in a clean part of the office. It should not be placed near dust, shoes, piles of paper or any disrespectful location.
Vedic astrology does not assess business through one planet alone. The second house is considered for wealth, the third for courage and communication, the fifth for intelligence, the seventh for business and partnerships, the tenth for action and the eleventh for gains.
| Planet | Business indication |
|---|---|
| Budha | Trade, accounts, communication and calculation |
| Guru | Expansion, advice, finance and ethics |
| Shukra | Luxury, art, beauty and customer attraction |
| Surya | Leadership, administration and reputation |
| Mangala | Technology, land, machines and courage |
| Chandra | Public, market and changing demand |
| Shani | Labour, industry, patience and long term growth |
Budha is connected with business intelligence and communication. Guru indicates expansion and advice. Shukra relates to beauty, luxury and customer experience. Shani represents slow but lasting growth, labour and large organisations.
The suitable Yantra or mantra for a person should be decided after considering the birth chart, planetary periods, transits and the nature of business.
The nine days of Ashwin Navratri may be used to purify and discipline the business environment. Remedies should be performed with regularity and not for display.
On the first day of Navratri clean the office, shop, warehouse and accounting area. Remove broken tools, waste paper and useless items that have remained for a long time. Outer cleanliness brings order and mental clarity to business.
Ganesha is remembered before business activity for removal of obstacles. Lakshmi is worshipped for wealth and prosperity. Their joint worship teaches that wealth also requires intelligence and proper management.
Recite the Kanakadhara Stotram on a Friday during Navratri, every day or according to ability. Before recitation resolve to avoid deceit, unjust profit and exploitation of customers.
On Vijayadashami review old account books. Organize pending payments, taxes, debts and the rights of workers. Ganesha and Lakshmi may be remembered while beginning a new account system.
Install a Yantra received through an authentic tradition in a clean place. Treat the Yantra as a medium of concentration and resolve and not as a magical object.
Use a portion of business profit for food, education or health support for the needy. Donation joins compassion with the movement of wealth.
On Navratri or Dussehra give workers fair wages, respect and useful gifts. Respect for workers balances Shani and the principle of karma in business.
If a person wishes to begin a business during Ashwin it is not enough to choose an auspicious tithi. The direction of the business, market, capital, customer group and legal structure should also be clear.
Decide the nature of the business
Study the market and competition
Prepare an account of capital and expenses
Complete required licences and registrations
Review the direction and arrangement of the shop or office
Select an auspicious date from the local Panchanga
Worship Ganesha, Lakshmi and the chosen deity
Make the first transaction with a positive feeling
Create clear rules for workers and customers
Maintain a system for regular business review
The first transaction does not need to be large. What matters is that it is made with honesty and a good resolve.
Many regions observe the worship of weapons, tools, vehicles and business equipment on Vijayadashami. Traders may purchase tools, machines, accounting material or new facilities related to their work.
While buying something consider financial capacity along with religious auspiciousness. Taking debt to purchase an unnecessary object cannot be considered a remedy for business growth.
| Type of business | Useful purchase |
|---|---|
| Clothing business | Accounting tools, storage material and clean packing |
| Machinery business | Tools, safety equipment and maintenance material |
| Food business | Clean kitchen equipment and storage vessels |
| Education service | Books, accounting material and study equipment |
| Digital service | Secure computers, accounting systems and communication tools |
| Agricultural business | Seeds, tools and storage arrangements |
The best business use of Vijayadashami is one in which quality and service also improve along with purchase.
Different views exist about Yantra installation. Some traditions write a Yantra on Bhojapatra, copper or silver. Some use an installation method received from a guru. A general householder should not create and use a complex numerical Yantra without proper knowledge.
The following points should be considered.
• Receive the Yantra through an authentic tradition
• Understand its direction and installation method
• Do not keep it in a dirty or disrespectful place
• Do not use the Yantra as a means of business deception
• Do not promise miracles and take money from someone
• Prepare a business plan along with the Yantra
• Clean the worship space and office regularly
The centre of Yantra practice is concentration of the mind. If falsehood, exploitation and unjust profit continue in business it is not proper to expect lasting prosperity only through a Yantra.
Lakshmi is not only the Goddess of money. She is the wider principle of cleanliness, balance, beauty, nourishment order and prosperity. Where money exists without order the lasting presence of Lakshmi is considered difficult. Where income exists without compassion wealth can become a cause of unrest.
While reciting the Kanakadhara Stotram a trader should also observe the following.
• Is the customer being treated fairly
• Is product quality correct
• Are workers being paid on time
• Is someone unjustly losing a rightful share in the profit
• Is a portion of income being used for service
• Is the expansion suitable for society and the environment
Respect for Lakshmi Tattva means not only holding wealth but also allowing it to flow in a proper direction.
When business is slow the actual reason should be found first. Why have customers reduced? Has demand changed? Is the price high? Is service weak? Has a new competitor entered the market? These questions require answers.
The following practical steps may be taken along with spiritual remedies.
• Take feedback from customers
• Review old debts and payments
• Reduce unnecessary expenses
• Improve product or service quality
• Maintain clear communication with workers
• Plan local and online promotion
• Study a new customer group
• Complete tax and legal duties
• Keep partnership terms in writing
• Review income and expenses each week
Mantra and Yantra may steady the mind but understanding market reality is also part of Lakshmi sadhana.
Ashwin month is regarded as a period of Shakti and victory because of Sharadiya Navratri and Vijayadashami. The growing Moon of the bright fortnight represents morale and expansion. Budha is connected with business, Guru with expansion, Shukra with customer attraction, Surya with reputation and Shani with labour and stability.
While beginning a business the tithi, weekday, nakshatra, ascendant and nature of the business may be considered. Vijayadashami is regarded as a self auspicious tithi in many traditions. Even so personal birth chart analysis and local Muhurta are wise for major investment and partnership.
No remedy should be treated as a promise of fixed success. Astrology can offer direction but results are shaped by action, planning, timing and market conditions.
Business is not only a method of earning profit. It provides goods, services, employment and convenience to society. Therefore dharma in business means quality, fair pricing, timely payment, respect for workers, customer safety and purity of promises.
The burning of Ravana on Dussehra does not mean only the end of an outer evil. In business Ravana may appear as ego, greed, deceit, false promises and unjust profit. Without reducing these faults Lakshmi worship remains incomplete.
If a trader reviews business conduct along with Devi worship during Navratri the festival can bring real change.
The Kanakadhara Stotram, Lakshmi worship, Business Growth Yantra and the Muhurta of Vijayadashami can offer a spiritual foundation for business. These practices become meaningful only when hard work, clear planning and honest conduct are kept together.
The Kanakadhara Stotram teaches gratitude toward wealth. The Yantra becomes a symbol of resolve and concentration. Navratri gives strength and discipline. Vijayadashami inspires courage and action at the right time.
When the intelligence of Ganesha, knowledge of Saraswati, courage of Durga and labour of Shani join Lakshmi in business, growth appears not only in income but also in reputation, trust and stability.
Is Vijayadashami auspicious for starting a new business?
Vijayadashami is regarded as a self auspicious or Abhuj Muhurta in many traditions. For major business, partnerships and investments the local Panchanga and personal Muhurta should also be considered.
How can the Kanakadhara Stotram help business growth?
The Kanakadhara Stotram praises Goddess Lakshmi. It may bring faith, discipline and a balanced attitude toward wealth. Quality and planning remain necessary for business success.
How should a Business Growth Yantra be installed?
Place an authentic Yantra on a clean red or yellow cloth, remember Ganesha and Lakshmi, light a lamp, offer flowers and Akshata and chant a simple Lakshmi mantra.
Which mantra should be recited for business during Ashwin Navratri?
The mantra Om Shreem Mahalakshmyai Namah may be chanted. The Kanakadhara Stotram may also be recited with devotion and clear pronunciation.
What should be done along with spiritual remedies when business is slow?
Review customer feedback, expenses, pricing, product quality, worker arrangements, promotion, taxes and legal duties. Practical improvement is necessary along with spiritual remedies.
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